Walk to School: Media Advisory

The media advisory is simply meant to give the media all of the general details of your Walk to School event — this includes the who, what, when, where and significance of your event. To use this media advisory, follow these easy steps:

  1. Fill in the bracketed areas with your event’s information.
  2. If possible, print the media advisory on your organization or school’s letterhead.
  3. About one to two weeks prior to the event, distribute the media advisory to local media contacts (television, radio, and newspaper) that might be interested in covering a walk to school event. Email, fax, postal mail, and hand-delivery are all ways to distribute the media advisory.
  4. Note: It’s important to choose a contact person for the media advisory who will be available both once the media advisory is distributed and throughout the event. Use the contact phone number that has the greatest likelihood of reaching the person.
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