Promote your event by sending home letters or flyers to inform parents about the Walk to School event. Schools with active PTA/PTOs can ask for help in getting the word out. A Walk to School flyer is available in the Resources section. Promote the event to children by making announcements on the school intercom and reviewing pedestrian safety tips and the health benefits of walking in class prior to Walk to School. Some schools hang banners inside or outside the school, letting children, parents and the community know about the upcoming celebration. Many schools use Walk to School events to kick-off year-long promotion for walking and bicycling and sometimes hold contests to encourage participation.