Case Study: Pierre, South Dakota

Pierre, S.D., is a rural town with approximately 13,000 residents. One of its local elementary schools, Jefferson Elementary School, has more than 400 students in kindergarten through fifth grade. In 2003, the Jefferson Elementary Parent and Teachers Association (PTA) wanted to implement a program designed to encourage healthy behavior in the students. The PTA decided that yearly Walk to School Day events would be the best encouragement program for the students.

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