• Introduction to Safe Routes to School: the Health, Safety and Transportation Nexus
• Steps to Creating a Safe Routes to School Program
• Engineering
• Enforcement
• Encouragement
• Education
• Student Drop-off and Pick-up
• Evaluation
• Media and Visibility
  • Basics of Working with the News Media
  • Identifying the News Hook
  • Tools of the Trade
  • The Art of the Interview
  • Securing Program Spokespeople
  • Managing a Crisis
  • Resources
  • References
• Case Studies

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References

1. “The Katie Couric Effect.” Time Magazine. Accessed 10/30/2007 at http://www.time.com/time/magazine/article/0,9171,1005302,00.html.
2. “Media Myths & Realities, 2007 Media Usage Survey” University of Southern California’s Annenberg Strategic Public Relations Center
3. “Reaching Audiences: A Guide to Media Writing” Yopp, McAdams
4. “The State of the News Media 2006” Project for Excellence in Journalism. Accessed 10/24/2007 at http://www.stateofthenewsmedia.org/2006/narrative_overview_intro.asp?cat=1&media=1

SRTS Guide