Promotion

Walk to School talking points to use in conjunction with Walk to School Day events. Talking points offer helpful information on topics such as trends in school travel, safety, physical activity, environment and air quality, background on the event, Safe Routes to School and a list of participating countries. You may find it helpful to use these for interviews with local media, meetings with parents or any other communications planned for the event.

Public service announcements to use in conjunction with Walk to School events. PSAs are a cost-effective method to partner with your local media to promote your Walk to School event.

Banners for use in conjunction with Walk to School Day events.

Logos for use in conjunction with Walk to School Day events

Fliers for use in conjunction with Walk to School Day events.

This booklet provides an overview of Walk to School programs, including reasons to hold an event and steps to making it a success.

The annual Walk to School report evaluates the progress of the Walk to School program in the US and across the globe, with highlights from the year's events.

Online database of over 3,000 pedestrian and bicycle-related images available for public use.

One common way of engaging the media is to host a news conference to announce newsworthy information regarding your Safe Routes to School program. News conferences are a great way to announce new developments in your Safe Routes to School program and maximize the efficiency of your time - you can speak to the media simultaneously as opposed to doing many separate interviews.

Resource File: 

Tips for Planning News Conference.pdf

This tip sheet outlines a few helpful tips for obtaining media coverage for a Walk to School event.

Resource File: 

10 Tips for Getting WTS Event Media Coverage.pdf