Promotion

Pierre, South Dakota: Walk to School Day Event

Pierre, S.D., is a rural town with approximately 13,000 residents. One of its local elementary schools, Jefferson Elementary School, has more than 400 students in kindergarten through fifth grade.

Introduction

Pierre, S.D., is a rural town with approximately 13,000 residents. One of its local elementary schools, Jefferson Elementary School, has more than 400 students in kindergarten through fifth grade. In 2003, the Jefferson Elementary Parent and Teachers Association (PTA) wanted to implement a program designed to encourage healthy behavior in the students. The PTA decided that yearly Walk to School Day events would be the best encouragement program for the students.

Every Step Counts: New Safe Routes to School Marketing Materials

Are you looking for an image for a community newsletter or a take-home SRTS flyer for students? Do you need new materials for your organization's website? New materials have been added to the Every Step Counts campaign, a series of free, downloadable SRTS marketing materials focused on the benefits of walking and bicycling to school. The messages have been crafted to relate walking and bicycling to school with issues that parents have said are important to them.

New Resource: Every Step Counts SRTS Marketing Materials

Photo of report

Every Step Counts is the theme of a new series of free, downloadable SRTS marketing materials focused on the benefits of walking and bicycling to school and what motivates parents to consider making that choice.* School zone safety, including speeding and distracted driving, will be another focus of the campaign.

SRTS in the News

The following is a brief compilation of Safe Routes to School-related news stories from across the country. Web links to the following news stories are time sensitive, so some stories may not be accessible after the initial publication date or may require registration.

Walk to School: Proclamation

Get public officials involved and bring visibility to your event by having your mayor or governor proclaim your walking date as the Official International Walk to School Day or Month for your community. Your proclamation can be customized to highlight the walking and biking issues that are important to your school and community, or to fit the dates you've chosen to celebrate. Sample templates are available for download below.

Authoring Organization: 
SRTS

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Walk to School: Talking Points

Talking points offer helpful information on topics such as trends in school travel, safety, physical activity, environment and air quality, background on the event, Safe Routes to School and a list of participating countries. You may find it helpful to use these for interviews with local media, meetings with parents or any other communications planned for the event.

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SRTS
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Walk to School: Media Advisory

The media advisory is simply meant to give the media all of the general details of your Walk to School event — this includes the who, what, when, where and significance of your event. To use this media advisory, follow these easy steps:

Authoring Organization: 
SRTS
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Walk to School: Public Service Announcements

Public service announcements are a cost-effective method to partner with your local media to promote your Walk to School event. To use these radio PSAs, follow these easy steps:

Authoring Organization: 
SRTS
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Walk to School: News Releases

The customizable local press release offers the media more detailed information on your Walk to School event, such as the impact it will have on the community or information on an ongoing program. To pitch walk to school programs, and your event in particular, to the local media using these press releases, follow these easy steps.

Authoring Organization: 
SRTS

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Walk to School: Banners

Hang a banner at the school to promote the event or ask children to carry it while they walk. This can also make a nice photograph opportunity for media.

Directions for use

The Files

In order to provide the broadest compatibility and good print quality, the files are in the PDF file format and can be used with the free Adobe Acrobat Reader program. There are two designs shown at the bottom of this page, each with two links to two different sizes.

Authoring Organization: 
SRTS
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