"While it's easy to organize a bad rodeo, it's not as easy as many think to do it right, and effectively.
"This guide outlines a step-by-step approach to designing a successful bicycle rodeo in [the reader's] community. Parents, members of community service organizations and teachers were in my mind as [the author] wrote this: it's designed to help [the reader] show kids in local neighborhoods how to be safer on bikes.
Authoring Organization:
Cornell University, New York State Governor's Traffic Safety Committee