Make sure to check out the April issue of Fitness Magazine, which features walking school buses and the National Center's Web site, www.saferoutesinfo.org. Within the Fit Families section, the magazine includes a Family Fitness Makeover feature with age-by-age activity ideas. For children 6-to-8 years old, the magazine encourages families to create a walking school bus to get fit and help the environment by organizing groups of kids and parents who walk or ride bikes to school together.
Fitness Magazine was among the national media outlets contacted by the Center earlier this year in a media relations campaign to increase promotion of Safe Routes to School at the national level. The Center continues to conduct targeted media relations to market the program to trade and consumer media outlets.