In December, the National Center for Safe Routes to School pilot tested the NCSRTS Media Training course at the Center's headquarters in Chapel Hill, NC. Montana Safe Routes to School State Coordinator Virginia Summey received the one-on-one training.
The NCSRTS Media Training is meant to give SRTS State Coordinators an opportunity to build their media relations skills and ultimately increase publicity for their state program. The one-day training includes an overview presentation of successful media relations, a message development workshop and a taped mock interview that gives the trainee a chance to hone their interviewing skills. The trainee also receives a Media Manual, which includes a list of media contacts in their state, training slides and other media relations resources.
The NCSRTS Media Training is offered to SRTS State Coordinators as a part of the Center's efforts to support capacity-building efforts for SRTS programs.